$115k
Median annual base salary · Marketing Manager · New York, NY · 2025
Full percentile breakdown — annual base salary
Marketing Manager Salaries in New York, NY
New York marketing managers span a wide range of industries from fashion and media to fintech and SaaS. Digital and performance marketing expertise commands the highest premium. Brand management roles at CPG companies like Unilever and Colgate are abundant.
At the median level, total compensation including bonus and benefits reaches $135k per year. The market for Marketing Managers in New York, NY is growing at +4.2% year-over-year, reflecting continued demand across the region.
When negotiating your salary, always anchor to the 75th percentile ($142k) as your starting point. Most employers build 10–15% negotiation room into their initial offers. Research your specific employer's pay bands using Glassdoor and Levels.fyi before any negotiation conversation.
Frequently Asked Questions
What is the average Marketing Manager salary in New York, NY?
The median Marketing Manager salary in New York, NY is $115,000 per year in 2025. Salaries range from $65,000 at the 10th percentile to $172,000 at the 90th percentile.
Is $115k a good salary for a Marketing Manager in New York?
$115k is the median salary — 50% of Marketing Managers in New York, NY earn more and 50% earn less. To be in the top 25%, you need $142k or above.
What is total compensation for a Marketing Manager in New York, NY?
Total compensation including base salary, annual bonus, and benefits for a Marketing Manager in New York, NY averages $135k per year at the median level.
How do I negotiate a higher Marketing Manager salary in New York?
Always anchor your ask to the 75th percentile ($142k) rather than the median. Research competing offers, highlight specialized skills, and negotiate total compensation — not just base salary.